Caring for Every Child’s Mental Health Campaign
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The Caring for Every Child’s Mental Health communications campaign is a national public information and education campaign to:
• Increase public awareness about the importance of protecting and nurturing the mental health of young people.
• Foster recognition that many children have mental health problems that are real, painful, and sometimes severe.
• Encourage caregivers to seek early, appropriate treatment and services.
The campaign helps families, educators, health care providers, and young people recognize mental health problems and to seek or recommend appropriate services. It also strives to reduce the stigma associated with mental health problems.
The campaign is a technical assistance program for the Comprehensive Community Mental Health Services Program for Children and Their
Families. Its fundamental messages are:
• Every child’s mental health is important.
• Many children have mental health problems.
• These problems are real, painful, and can be severe.
• Mental health problems can be recognized and successfully treated.
• By working together, caring families and communities can help.
• Information is available from SAMHSA’s National Mental Health Information Center by calling 1-800-789-2647 .
Since the campaign’s inception in 1994, it has evolved into a full-scale social marketing effort. Highlights of campaign activities include:
• Communications Coalition: A Communications coalition of organizations throughout the country was created to increase awareness of the importance of child and adolescent mental health, improve the identification of young people with mental health needs, and increase the number of children and families who receive appropriate services. The coalition is comprised of representatives from a cross-section of organizations who use a variety of vehicles, including member distribution channels, to communicate with various audiences.
• Materials Development: An order form for an extensive collection communications products on the Children’s Campaign is found at mentalhealth.samhsa.gov/publications/allpubs/CA-0000/orderform.doc. This includes brochures, fact sheets, bookmarks, posters, and other materials. They are available in quantities to grantees and others who advocate for children’s mental health at the local level. Spanish-language campaign products include a poster and brochure about children’s mental health and a guide for families written in both Spanish and English. Also, visit SAMHSA’s National Mental Health Information Center, which features many products on Children’s Mental Health, or by visiting the web site at mentalhealth.samhsa.gov. The toll-free number is 1-800-789-2647 .
• Communications Training: Customized communications training sessions are held for grantees to help them develop communications strategies tailored to their own communities. Sessions focus on areas such as audience research, spokesperson training, special events planning, materials and product development, and strategic communications planning. These training events give grantees an opportunity to share successes, problems, and creative solutions for communications efforts at the local level.
• On-site Media Support: Grantees receive assistance with planning local media events to promote awareness of children and their mental health needs. Help is provided with developing media kits, engaging local media, building rapport with reporters, staffing press rooms, shaping messages based on local data, developing talking points, preparing speakers, doing media follow-up, and leveraging local media activity to coincide with national activity.
• Media Outreach: On an ongoing basis, efforts are made to nurture relationships with news reporters who cover children’s mental health issues. In addition, a weekly summary report of print media coverage related to children’s mental health is prepared and distributed, via electronic mail, to inform professionals in the children’s mental health field about breaking news.
Children and adolescents experience trauma under two different sets of circumstances.
Some types of traumatic events involve (1) experiencing a serious injury to yourself or witnessing a serious injury to or the death of someone else, (2) facing imminent threats of serious injury or death to yourself or others, or (3) experiencing a violation of personal physical integrity. These experiences usually call forth overwhelming feelings of terror, horror, or helplessness. Because these events occur at a particular time and place and are usually short-lived, we refer to them as acute traumatic events. These kinds of traumatic events include the following:
• School shootings
• Gang-related violence in the community
• Terrorist attacks
• Natural disasters (for example, earthquakes, floods, or hurricanes)
• Serious accidents (for example, car or motorcycle crashes)
• Sudden or violent loss of a loved one
• Physical or sexual assault (for example, being beaten, shot, or raped)
In other cases, exposure to trauma can occur repeatedly over long periods of time. These experiences call forth a range of responses, including intense feelings of fear, loss of trust in others, decreased sense of personal safety, guilt, and shame. We call these kinds of trauma chronic traumatic situations. These kinds of traumatic situations include the following:
• Some forms of physical abuse
• Long-standing sexual abuse
• Domestic violence
• Wars and other forms of political violence
Child Traumatic Stress
Child traumatic stress occurs when children and adolescents are exposed to traumatic events or traumatic situations, and when this exposure overwhelms their ability to cope with what they have experienced.
Depending on their age, children respond to traumatic stress in different ways. Many children show signs of intense distress—disturbed sleep, difficulty paying attention and concentrating, anger and irritability, withdrawal, repeated and intrusive thoughts, and extreme distress—when confronted by anything that reminds them of their traumatic experiences. Some children develop psychiatric conditions such as posttraumatic stress disorder, depression, anxiety, and a variety of behavioral disorders.
While some children “bounce back” after adversity, traumatic experiences can result in a significant disruption of child or adolescent development and have profound long-term consequences. Repeated exposure to traumatic events can affect the child’s brain and nervous system and increase the risk of low academic performance, engagement in high-risk behaviors, and difficulties in peer and family relationships.
Traumatic stress can cause increased use of health and mental health services and increased involvement with the child welfare and juvenile justice systems. Adult survivors of traumatic events may have difficulty in establishing fulfilling relationships, holding steady jobs, and becoming productive members of our society. Fortunately, there are effective treatments for child traumatic stress.
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Arthur Buchanan
Out of Darkness & Into the Light
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Bellevue, Ohio44811
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Children and Adolescents With Serious Emotional Disturb
